Here are three types of social media content you can use to jab at your audience, no matter what your goal is:
Do you ever wander the Internet for inspiration or motivation? I do it all the time. Whether it's inspiration to go to the gym or inspiration to excel at work, I always flee to social media. #Inspiration. You can find quotes that are relatable to your industry or even just great nuggets of wisdom from the best historic characters. These are usually great pieces of content, when not abused too often. Share only the best and do it at the right moments and with relevance. If you are aiming to create more positive lives for people, you'll want to find quotes that inspire positivity. People will appreciate that little nugget of wisdom you are sharing.
Fun facts related to your industry, an event, or even a topic you're just interested in are great conversation starters. When you can offer something that not only brings knowledge, but value to someone's day, you've accomplished all you can. Facts give people something to walk away with and bring to their next conversation. When you provide a learning opportunity for someone, it will give them confidence. Always add value with your posts. That is the most successful way to win on social media.
When all else fails, make a list. People love lists. You can find lists everywhere, including your favorite blogger's website. *wink wink* Lists are an easy way to aggregate information without the lengthy explanation. They are also very simple to follow and therefore, extremely useful. It's as easy as picking out the key points for people to understand, kind of like Cliff Notes in high school. Because, let's be honest. No one actually wants to read the full length novel. We just want the condensed version.