“This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals–sounds that say listen to this, it is important.”
― Gary Provost
This is one of my favorite quotes. It alone will teach you a very important lesson on writing to engage readers. Enjoy!
When you share something on Facebook, Twitter, or any other social media site, why do you do it? Marketers are are always trying to figure that essential little detail. We have to wonder why a simple Oreo tweet or a picture of clearly white and gold dress goes viral.
Obviously, there's something compelling that resonated with everyone who shared it. So, as a brand manager I wonder what I should share that actually resonates with my audience. What if it's something that another brand has created? Is that considered "promotion?" Is that considered "wrong?"
Well, as it turns out, it's just considered "real." Real people share things that they think their friends will like. Real people share things they think are important or worth reading. That's why brands that share other brands posts, are actually providing value to their social sites.
If you're a marketer who believes sharing content that doesn't link back to your site is not accomplishing your goals, then you need to evaluate your goals. By sharing other content, you're providing something for your audience that makes you much more like their friends and a lot less like a pushy brand.
When you find that great piece of work in the future, don't be afraid to share it!
The Golfer Babe Blogging
As a PR and marketing pro, I learn a little more about the blogging game everyday. Here you'll find my tips for becoming a blogger and being great at it.