Here's some advice for what you should do when things are starting to feel a little overwhelming:
- Go back to your GOALS. Every social media strategist should have a set of goals. These goals should be written down and placed somewhere in sight. Every post you make, every new account you create and every graphic that is shared should be striving to reach those goals. Remember, these are goals that keep pushing you to improve and have set deadlines, such as, "Reach 20% more people by October 2014." When you have accomplished your goal or reached you deadline, it's either time to make a new goal or make a new deadline. Shoot for having new goals once a quarter.
- Analyze and Audit. As a social media strategist, you should also become versed in analyzing and auditing your pages. Don't just look at numbers. While numbers can be great in assessing your growth or your engagement, it's important to go deeper into your evaluation and see the actual content that is lending to slower growth rates or low engagement. Be descriptive when it comes to analyzing your posts. Use themes to connect what problems may be occurring or what areas you could improve in. This would be a great time to then jot down some more goals or even just recommendations.
- Clean up the Mess. When you're getting overwhelmed and you're not sure a certain social channel or campaign is working for you - it's time to clean it up. Because the nature of this industry is so quick and demanding, it's ok to have to step back and realize when something isn't working. Take that time to look at a network and start making it look sharper. Take this time to focus on where your audience is and making that channel and approach stronger. For instance, I see a huge demand for Pinterest from my audience. When I notice that things on Pinterest are getting dull or need some revamping, I take the time to slow down, see what boards need to be more developed and ensure all the cover images make our home page strong and inviting.
Hopefully, you see the theme of this blog is "Focus." Just because the industry moves fast, doesn't mean you have to be moving at the speed of light all the time. Slowing down is the best way to make sure your brand is how you envision it online.