An important tool you have with social media is the tool to share your story. When you lead with the purpose of the product, you provide a value to your audience that isn't possible with just an advertisement. Focusing on what the products can offer is far more impactful than focusing on what you want from someone.
Obviously, you want people to buy your product. They know that, too. The more you show them how much you want them to buy your product, the more they are going to look away.
I like to compare this to dating. If you sit at dinner with your date saying you are the perfect person to date and offering no valid evidence, you are not giving them a real reason to believe you. Where's the proof? Well, if you lead with all the reasons behind why you're a great person to date, it's much more appealing.
That's kind of how you have to run social media. You can't just start telling people that you have a product that you know will be great for them. No! You have to show the results and the proof. You have to market your product on social media, not sell it.
More importantly, you have to build those relationships with people so they trust you and what you have to offer. Like I state in each blog post: Add value to the conversation and contribute to the growth of your followers. They will reward you for giving them knowledge and motivation.
*Inspired by Jay Baer's Youtility.