Personally, it took a while to decide what I wanted from my brand. I needed to find my area of expertise and decide on what I wanted to offer. I recently came to the realization that I love online marketing and I've put a lot of time and effort into learning about this industry. My brand now revolves around sharing this information and insight with those who need it.
When it comes to online marketing, you can really be anyone you want to be. It's totally ok to feel out different images, whether that's in your style, your target audience, or even your area of expertise. However, the key to developing your image is staying consistent. Once you find a rhythm that you are happy with, you just have to drive it home. Be consistent with your messaging, your photos, your opinions, and you will be on your way to a well-built personal brand.