Now, as a marketer your brand is probably centered around one main theme. Maybe you use your rags to riches story to sell the business. Maybe you use your life transformation story to sell the goodness of the product. However, you choose to sell - you have YOUR WAY of doing it.
You may have noticed that maybe how you sell in person is much deeper than how you sell on the phone. Maybe you noticed the way you talk is different or what words you use are different. The main point here is that you have to find your rhythm and YOUR WAY of selling via those channels. Social media is the same.
Not one person is going to be able to do it the same way as someone else. You may be given a template or an easy-to-follow guide to what you should be posting online. However, if you're not selling YOUR WAY, then in the end it won't be successful. Social Media gives people a convenient and consistent personal connection.
It may not have the warmth of speaking in person. It may not allow you to be as charismatic as when you're on the phone. But, it does allow you to share your story with anyone you wish. It allows you to build a network of followers and friends. It allows you to constantly listen to what is happening around you. Ultimately, it's a tool you are missing out on if you're not active and using it effectively.
Finding your story is the first step to knocking social media marketing out of the ball park. Your multi-level marketing (MLM) skills are perfect for the nuances of social media. The whole reason the social element online took off is because people love chatting online! You don't have to change a single thing about who you are and how you sell - you just have to find the social YOU.