You shouldn't get stuck in a spot where you must choose between marketing online and making your calls. There's no reason to choose. There's no reason to stay awake all night trying to get just one tweet out. There are so many tools out there that can help you set up your tweets and make it easy to consistently put out your messages. Here is my list of top three tools to use and they are all affordable at less than $10 a month or FREE:
Take 5 minutes out of your day, 5 times a day, for a total of 25 minutes to listen and respond to what's happening on your social media channels. If you split up the time that you're spending online answering messages and responding to comments, it will benefit you by being not only timely but engaged. Happy tweeting!