Facebook can be the perfect place to get RSVP's for your next event. Through the platform, Facbeook enables you to create an event, add a description, inform invites of the location, date and time, and send real-time updates or changes. You can even add photos, which can be useful if the event has a flyer or informational graphic that gives more information. The event creation tool is a great way to spread awareness and develop your events because it conveniently allows users to share the event. More importantly, you'll get an easy-to-use dashboard as the "Event Creator" to see who is going, a maybe, or invited. You can then use this information to encourage more people to attend.
While a Facebook Page is a great place to promote and "sell" products, it's not what a Page should be about. Find purpose to your Page and you'll find Likes. One way I encourage new Page owners to find Likes is to use their personal Profile. Sharing content from your Page that inspires, teaches or adds value to someone's timeline may encourage them to Like the Page for themselves. You can rely on the power of the content to attract the right kind of followers for the most part. Take the example I gave in my last blog, Social Media Quick Tip: Useful Marketing: Lowe's offered six easy tutorials in short videos showing its audience how to make home improvements. Use that type of useful information to propel what you have to offer because more than likely, the product itself won't stand alone.
If you're going to have fun playing with anything on your Page, it's probably these sections. Apps and Tabs allow you to pull content from other places on the Internet and place them on your Facebook Page. Common apps include Twitter streams, Pinterest Boards, Youtube videos and Instagram collages. If you want to drive traffic to any of your other social media sites or even your website, use these tools. Facebook offers these free installations to enhance your business Page and work with third-party apps that can make custom Tabs easily and possibly even free.