One of my favorite hobbies is scrolling through Instagram and Twitter finding health and fitness information. Whether it's recipes, workout or motivation - social media is the place for it. Recently, I joined a few Facebook groups that are focused on encouragement and motivation through fitness journeys. That's what social media is all about.
There is so much that brands can learn from this industry from the way products and information is marketed and in the way people interact online. People are actively seeking out the information and products daily via social media. Why are other industries, possibly yours, missing out on opportunities to be sought? Here are three areas that you can learn from:
If the content is useful, it's shareable.
Part of the reason fitness and health information is so popular is because it's important to everyone. There's more to the content than just advertising a product or website. Any industry can provide useful content, it's just about tapping into social media as a resource and providing information that is relevant to your audience. An example I used in a recent blog is Lowe's. Their team created short videos that showed a series of home improvement projects in just a few steps. They weren't pushing a specific product. They were igniting interest in a new project that it's audience may want new tools for. Boom!
If the content is visual, it's shareable.
From experience working with an incredible graphic design team, I've learned that imagery is everything. If you notice, the fitness and health bloggers of the world do something very simple with images. Whether it's a quote or a workout routine, it's always converted into a shareable graphic. Infographics are the MOST shareable pieces of content because they tell a story without needing a paragraph to accompany it. This photo is an example from one of my favorite fitness sites, Tone It Up.
If the content is newsworthy, it's shareable.
It seems everyday there's a new workout or diet that people are talking about. The key to being a viable resource is jumping into these conversations online. These topics are easy to talk about and invite discussion. A similar conversation can be created about any industry. Find what people are talking about - hopefully the latest, greatest information or product out there in your industry. Then, jump on it. If it's relevant to you and to your audience, then start the conversation.