If you haven't heard of Bulletproof coffee, it's only a matter of time. Coffee beans are sold directly by this company that claim to have less mycotoxins, making it cleaner and more quality for you. This is a whole mold conversation that I really don't want to get into.
It's not the type of coffee that really intrigues me - it's what the company says you should put in it. According to Bulletproof, adding 1 tbsp. of an extract of coconut oil ( or their preferred BrainOctane Oil that they've started selling) and 1 tbsp. of grass-fed butter will help improve brain function.
I have a couple of concerns right off the bat. One being this company has a "matter-of-fact" way of providing information that makes their science look weak and a little unsettling. One article of the many written on the site filled with keywords and honestly, a lot of red flags, suggests that coconut oil is not the right approach, nor is buying any other type of coffee.
#1: Buying "organic" or "fresh roasted" coffee is a no-no. According to Dave Asprey via the site, "This is why I use the Bulletproof Process™ to make my Upgraded Coffee beans. " This left me with more questions than answers. Nowhere can I find a report indicating these other roasts he's mentioned use methods unlike his. It's a confusing argument, lacking information, and I encourage you to read it to find out for yourself if you understand.
#2: Coconut oil simply will not do because it doesn't have enough fatty acids to cause the desired effect that the Bulletproof way does. "Would you take 1/6 the dose of an aspirin and expect the same results as a full dose?? Even better, Brain Octane has 18 times more of the strongest type of fat found in coconut oil." He then goes on to sell you on his oil. Here lies the true meaning of this article.
While it's great information, maybe factual just not backed up by enough science, there's a catch to his website. He's always trying to sell you on why you must do it his way. It doesn't help that theory of coffee is almost 100% branded Bulletproof. I've researched other blogs and articles about Butter Coffee and they just fall behind the SEO-stocked website of the Bulletproof Exec.
So, here I am on day one of trying the butter coffee way to discover whether this whole Bulletproof thing is a real game-changer or an internet-catch trying to feed on people's desire to always have bigger and better.
Here's what I'm testing first:
- How does butter (grass-fed) and coconut oil affect my brain vs. drinking coffee with 2% milk?
- What are the differences between higher-quality coffee and your good 'ole cup of joe at the grocery store?
- How does butter and coconut oil in my coffee affect my overall health and fitness?
Here is my day one review:
I woke up about 6 AM to start Tathata. Brewed my first cup and blended in the butter and coconut oil. After about 10 minutes of slurping down this super rich coffee, I actually began feeling energized and clear-headed. I felt great through the morning, but then it happened. To be honest, around 2 PM I hit a big wall. Not sure if it was the butter, but it's something I will need to keep an eye on. To read more details about the Bulletproof way check it out here.